Harder to fill the room. Harder to get heard.
You send more promos, post more, spend more, and still feel further from the people who used to just show up. The ones who care are still out there. Reaching them has just got harder.
Sound familiar?
At the label
- You send a promo to three hundred DJs and never find out who actually played it.
- Your release plan lives in a spreadsheet, four inboxes and a handful of tools that don't talk to each other.
At the event
- A line-up you're proud of, and at 1 a.m. you're still counting heads at the door.
- Your regulars know you by name. Your tools treat them like a mailing list.
It's not just you.
The whole market is shifting. The IMS Electronic Music Business Report 2026 shows people going out less often and spending more on the bigger nights, while value moves towards direct relationships between artists and fans. Smaller clubs and independent events feel rising costs the hardest.
Where we stand: people before reach.
What lasts is the connection between artists, labels, promoters and the people who show up. We want to build tools that make those connections stronger, and keep the value with the people who create it.
What we're working on for you.
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Promoter and community workflows
Better ways to look after your community, from the first promo to the last track of the night.
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Preparation and performance
Tools for the DJs you release and book.
Where we are today.
We're still researching this, and we'd rather do it with you. We're looking for a few labels and promoters to shape it with us from the start.
Shape it with us.
What you get
- A real say in what gets built, from the very first conversation
- Early versions tested on your own releases and nights
- First use of what works
What we ask
- A look at how you really work: releases, promo and events
- Honest feedback
- One person we can call